Professional Marketing

Social Media Management

Plan, create, and schedule a month of on-brand content. Covers content strategy, Canva design, and cross-platform scheduling.

  • 6–7 hours
  • 5 modules + final exam
  • 75% passing score
  • NFT certificate

Syllabus & modules

  1. 1
    Content Strategy

    Pillars, cadence, and matching content to platform.

  2. 2
    Design with Canva

    Templates, brand kits, and fast on-brand graphics.

  3. 3
    Copy & Captions

    Hooks, CTAs, and platform-native writing.

  4. 4
    Scheduling & Tools

    Buffer/Meta Business Suite and a publishing workflow.

  5. 5
    Analytics & Iteration

    Reading engagement and adjusting the plan.

  6. Final Exam

    Content calendar build + Canva portfolio review

What’s tested

  • Building a 2-week multi-platform content calendar from a brief
  • Designing 3 on-brand Canva posts to spec
  • Interpreting an analytics snapshot into next-week actions
Content StrategyCanvaSchedulingCopywritingAnalyticsCommunity Management

Format & passing criteria

Assessment format

Practical Task, Portfolio Review. Estimated 6–7 hours of work across 5 modules.

Passing score

You must score at least 75% to pass and trigger certificate issuance.

Retake policy

One free retake after 7 days.

Validity & renewal

Valid 18 months · platforms change fast, renew to stay current. Renewal assessments keep your certificate current so employers always see an up-to-date credential.

Score bands

Your certificate records not just a pass, but how well you passed. Higher bands rank you ahead of other certified VAs.

Pass 70–84%

Meets the professional standard for the role.

Merit 85–94%

Strong, consistent performance across all modules.

Distinction 95–100%

Top-tier mastery — surfaced first to employers.